Readers can be quick to hit the delete key and move on when reading an article on the web or in their email box. So, you need to quick and thorough. Internet readers have received a lot of junk and they want readily available information. If you can't deliver what they want, they will click out of your page.

How does this impact you as an internet author?

There are several things to consider here:

1) CREATE COMPELLING INFORMATION Your information needs to be compelling. You need to provide the reader with quality and high level information, the same that you expect them to buy from you. After reading your article, if the reader believes that it's all "fluff", then they will naturally assume that everything else you sell is also just going to be "fluff" as well.

If necessary, you should be willing to provide a small amount of your knowledge and provide usable information if you expect readers to buy what you have to offer. This way, it will give them an idea of your information and then they will have the desire to purchase the rest of your information.

2) NO SALES PITCH ARTICLES Please remember that a sales pitch is NOT an article. The article should be informative and include a link to your website towards the bottom. If the reader likes what they read, then they will naturally click for more. Think of it this way, if they didn't like your article, do you really want them to click anyway?

3) WRITE IN A CONVERSATIONAL TONE Write with a level of comfort. Your writing style should resemble the style of a conversation with a good friend. When you write like you are talking to a friend, that warmth and comfort can be picked up by your reader. They will respond to you as if they already know you. By writing with a level of comfort, your readers will want to learn more, continue on to your website, and if they like what they see, then they will purchase from you as well.

4) IT'S ABOUT RELATIONSHIP Keep in mind that you are trying to establish a relationship with your readers. Remember that you're giving them a sales pitch today. You are trying to make a connection with the reader-you're trying to get them to click through your site and continue on from there. Think of it like walking. Your article is like crawling- you need to crawl before you can walk. Your website is like walking-it opens up new possibilities.

Keep your information up to date and make it reader friendly (easy and to the point). It is crucial that you offer ways to use some or all the information in your article every time.

In order to stay up to date, make sure that you, yourself continue to keep learning. In today's online world, what may have worked for you 5 years ago, isn't necessarily going to work for you today.

Use numbers, bullets, or write in short paragraphs in order to keep information easy to understand.